Marketing Your Salon and Spa Business with Effective Promotional Ideas

Promoting your business with hard-to-resist specials is the key to driving customers through the door and retaining them. Experienced and successful salon and spa owners know that simple-but-effective salon marketing & specials keep traffic flowing, increase revenue and create community buzz.

Not knowing where to start, how to manage the costs and resources are just a few reasons salon and spa owners avoid running promotions. Take some tips from the experts and remove the fear of offering discounts.

• Dedicate your energy to your best customers. 20% of your customers will end up providing 80% of your business with effective retention. Reward your regulars with specials, and they’ll keep coming back for more.
• Run specials with during the holiday season. Special events, holiday parties, and family reunions are just some of the reasons consumers need salon and spa services. Promotions during this crucial fourth quarter period drive the herd of heavy spenders your way.
• Incorporate promotional ideas into your existing marketing strategy. If you’re already spending time and money on advertising, sales and referrals, and public relations, promotions will increase your return-on-investment.
• Don’t spend a lot of money. You don’t need thousands of dollars to prepare a promotion. Find a simple design concept or idea and make salon flyer and/or business card-size coupons, and make them available around your community.
• Put yourself completely behind your business. Marketing requires a strong commitment and patience to work. Having confidence in your business will fuel the fire you need to make the investment. Hire a professional firm to make sure that your money and time isn’t wasted.
• Make marketing your top priority. So, you’ve built your salon, you’ve hired and trained your staff. Time to make marketing your most important to-do because nothing else matters if you don’t have clients walking through your door.
• Roll-up your sleeves. If you’re just starting, prepare for some hard work ahead. You can lessen the burden by hiring someone specialized in marketing and promotions to guide the process.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Create collateral. Get the basics created: business cards, brochures, postcards, and a website are necessary to compete in today’s saturated market.
• Continue your communication and refine your message. Sometimes your first attempt isn’t as successful as you would have liked. Keep trying and try different message to see if you receive more leads.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Create collateral. Get the basics created: business cards, brochures, postcards, and a website are necessary to compete in today’s saturated market.
• Continue your communication and refine your message. Sometimes your first attempt isn’t as successful as you would have liked. Keep trying and try different message to see if you receive more leads.

Some extra hours of work and organization will pay off if you invest time and money into a marketing program to properly launch your business. It’s essential to your success if you want to stand out.